Choose the colors that can represent different seasons
Holiday eyeshadow theme
Holiday season is the hottest season for make up selling and your brand definitely need a holiday palette for main holidays.
Galaxy Eyeshadow Themes
Anime inspired makeup is the hot topic now! Each palette is about a character or a story. Your hobby also can be a theme for your brand!
Zodiac sign theme
Find astrology color for each sign and create a palette for it. It could be your sign or it could be a palette that includes 12 signs.
Stay close to the trend of fashion and makeup field.