Find Your Niche: Custom Eyeshadow Palette

Publicado por gu gu en

You probably love adding eyeshadow colors to your eyes. And you want to make this habit into a serious makeup business. 

But you find settling for a niche challenging. You could ask yourself, "How do I start a cosmetic product?" We've got your back! Continue reading to learn how to locate your niche and create a cosmetics business. 

Whether you plan to sell from home or a physical store, finding your niche is essential to successful cosmetics. With it, you have a focus and can identify a specific market segment.

The cosmetics industry has been growing in recent years. China and the United States spent $58.3 and $89.7 billion, respectively. New trends keep emerging, enabling you to start a makeup business.

Dive in, and let's get started! 

Benefits of Private Label Custom Eyeshadow Palette

Private label makeup

While pre-made eyeshadow palettes are widely available, they may not always offer the exact shades and finishes you desire. Here's why you should settle for a private label eyeshadow design. 

  • Unique Look: With an eyeshadow palette, your supplier can create a unique look tailored to your style and that of your customers. 

  • Cost Effective: Purchasing individual eyeshadow colors can be expensive. But with a custom palette, you can get a variety of shades within your budget.

  • Versatility: Consumers can mix and match hues to create a different look. And this can be subtle, soft, bold, to dramatic. 

  • Straightforward to Use: Your customers will store all your colors in one convenient place. And this makes it easy to settle on the right color on a need basis.

Because private labels like Makeup Palette Pro have vast experience, we can advise you on the best way to ship your items. Again our products are cruelty free and with high-quality ingredients.

Kinds of Eyeshadow Palettes

 Photo by Cottonbro

So, you know of one or two types of eyeshadow palettes. And it may seem enough to help settle for the niche and make your first order. But there are other options you could sample.

Each product typically comes with a mirror. Here are the types of eyeshadow palettes.

Cream Eyeshadow

Your customers have varied needs. If a section represents girls who are always on the go and want a fantastic look, this is for them! This cream eyeshadow is a pencil, tube, pot, or stick. And you can apply it seamlessly to your eyelids. 

The cream tones are pigmented and well-blendable. 

How can you apply the stick eyeshadow? The best way is to warm the pigment on your fingers before applying it to your eyelids. You'll get a well-blended hue. 

And the exciting part is your can layer it. The result is a bold pigment to last you for longer. 

Pressed Powder Eyeshadow

What is pressed powder eyeshadow? It's an everyday makeup among customers. It's a loose powder compressed together in cake form. If you and your customers love basic to sophisticated looks, this product is for you! 

Glitter Eyeshadow

With its high level of pigment, glitter eyeshadow needs a sticky base before application- something to make it stick. 

Use fingers or a brush to push the eyeshadow into the eyelids for the maximum glam effect!

Liquid Eyeshadow

The liquid eyeshadow might be perfect if your clients love versatile looks! As a new entrant in the eyeshadow line, it has applicators for a seamless eyelid experience. 

Even better, you can add glitter to glam it up.

What Ingredients Make a Good Eyeshadow?

 Photo by Karolina

Women worldwide put color to their eyelids. But do you know the elements that make up your favorite eyeshadow? Take a look at these:


Makeup needs a binder to help it stick to your skin. The following are naturally occurring ingredients in eyeshadows.

  • Magnesium

  • Zinc

Base Fillers

Manufacturers use base fillers to incorporate texture and bulk. This element can manage the thickness application behavior. A more significant chunk of eyeshadow powders has 25% cream shadows and 30% filler. Here are the typical base fillers:

  • Kaolin clay

  • Talc

  • Mica


What are preservatives in makeup? The elements that keep makeup fresh and bacteria and mold-free. Here's a list: 

  • Tocopherol

  • Glycol


The smooth gliding of cosmetics on the skin is a consequence of using slip. Take a look at some typical examples:

  • Nylon

  • Silica

  • Dimethicone

  • Bismuth Oxychloride

  • Boron Nitride

How to Select the Right Colors and Formulas 

 Photo by Alexander

Choosing the right eyeshadow can seem daunting. But it doesn't have to be. You can get the perfect eyeshadow to accentuate your features and draw the perfect look—a product your clients love. So, let's start finding the right eyeshadow colors and formulas for you!

Go for the Eyeshadow that Attracts Your Eyes

 Photo by Dan

Do you want a matte finish for a long-lasting look for oily skin? Or are you drawn to mineral eyeshadows? For a night out, shimmer and metallic palettes add a touch of glamour that will make you the star of the show. And if you have dry skin, cream eyeshadows are the way to go for a lasting finish. And they're ideal for dry skin.

You know your customers. And you are choosing the makeup they are bound to love. They're the ones to drive your business. So, cater to their beauty needs.

Choose the Eyeshadows that Blend with Your Eye Color

 Photo by MART

People have different eye colors. They range from black, green, blue, and gray to brown. And there are more. 

If you're unsure which colors to offer your clients, here are a few tips.

  • Peach, orange, brown, shimmery champagne, terracotta, and rich berry hues highlight blue eyes. Brown, taupe, and dark bronze tones can also work well. If you want to add color, opt for shades of pink, purple, or peach.

  • Go for eyeshadows with red undertones, mauve, purple, or bronze tones for green eyes. You can also try hues of silver. 

  • You can choose almost any shade of eyeshadow if you have brown eyes. Orange, red, gold, and peach will look great on brown eyes. You can also try emerald green, blue, or purple tones to add a bit of color.

  • And for hazel eyes, go for fuchsia—and earthy tones such as bronze, taupe, and brown. Mauve and gold can work too.

Select a Nude Palette (for Beginners)

Photo by Suzy

Starting a makeup business doesn't necessarily mean you are a pro in makeup application. Neither does it mean all your customers are professionals. So, you could include a nude palette in your collection of customizable eyeshadows for newbies.

A nude eye palette is a great way to have items that match practically every outfit. It's also the ideal palette to begin mastering ways to work with your eyes. A nude palette helps you to see the essential differences in the colors for the crease, eyelid, brow bone, and outer v.

Verify the Price Range

 Photo by Max

With your potential consumers in mind, check on the pricing. Is it a price your customer can afford? And is the quality commensurate with the price? Are there any special offers?

You can get the perfect palette for you with a bit of research. Start by determining your budget. And then, look at the different cosmetics that offer similar shades within your price range. Read reviews online. They can help you make an informed decision.

Try on a few colors at the store to check the pigmentation. With a bit of effort, you'll be able to get your ideal, budget-friendly eye palette!

Settle for Quality

 Photo by Towfiqu

When selecting an eye palette, keeping your customers' style and preferences in mind is crucial. So, look for well-pigmented colors that complement your client's skin tone, eye color, and personality. 

Refrain from being tempted by palettes lacking pigmentation. In fact, focus on quality over quantity. An eye palette that aligns with your individuality can create a bold, striking look. A look that reflects your refined taste and makes a lasting impression.

Pick Useful Colors

Photo by Anthony

It may be tempting to select a whole palette because you like one color in it. Avoid this. Your customers should use about 80% of the tones in the eye palette. And if that doesn't apply,  a single color might be more appropriate for better results. 

When selecting a palette, let your private label include a decent balance of complementary hues and textures—a bright and dark shade, shimmer, and neutral.

How Do You Start Own Customizable Eyeshadow Line?

 Photo by Eva

You can create an outstanding makeup business with the right ideas, planning, and dedication. And it could give you a competitive edge. In fact, you can make your mark in the beauty industry and build a thriving business. Here's how.

  1. Identify Your Niche

What does niche mean for cosmetics? Whether you're starting a new makeup line, or adding to an existing one, If you're to settle for the customizable eyeshadow, make sure it puts you ahead of the competition. What if I decide on a niche based on passion? That's okay, but the product has to be in high demand.

A high-demand product can give you a return on investment. You don't want to have costs that are more than the profit margins. 

And as you focus on demand, choose whether to fill a current gap in the market or serve the underrepresented section of potential customers.

Research! Research! What's trending in the makeup industry? And in your case, what's the most profitable customizable eyeshadow? Will you take advantage of the trend? Or will you add an exciting spin? 

Thorough research helps you understand the market, potential customers' needs, and their buying decisions. And it can help your business give your fantastic results.

How many types of eyeshadows should you start with? Having one or two as the offering to your customers can be an excellent place to start. You need to perfect the process. And grow your customer base at your own pace.

  1. Select a Business and Product Model for your Own Palette

You could opt for DIY eyeshadows or have a supplier create them. And should you be looking for custom eyeshadow palettes, you can consult a private label.

The critical issue is having a business model supporting your own palette. One that will help build a makeup line and ship your order quickly.

  1. Build Your Brand

Visualize your brand. What do you want your customers to see? Your brand represents your personality. It's your everything. And because your business's physical aesthetics matters significantly in the makeup industry, incorporate tones that bring out your brand voice. 

How will you ship your order? Factor in the packaging and logo on your eyeshadow. They tell the world who you are.

Also, compare your business to other brands to give you ideas.

  1. Launch an Online Store

Whether your customers are all over the world or within your locality, opening an online store is a good idea. This allows you to go live. Anyone can look you up on the internet.

Launch it. Make it official! Begin to generate purchases by getting your fans and supporters thrilled for the big day. 

Use social media, word of mouth, or any other channel that works for you. Remember that visibility can help you get customers. 

And as you do so, be aware of any taxes to pay.

  1. Market Your Eyeshadow

You have settled on a niche, and you've made your order. It's time to get the word out through marketing, having identified your critical potential customers. A word that your cosmetics business is up and running!

Upload pictures of your products into the feeds of your most likely customers. You could even offer free tests. Identify beauty experts who are compatible with your business. Request social media influencers to work with you. Even budding influencers with a small but devoted audience may be influential.

Final Thoughts

A successful makeup business starts with finding your niche. And a custom eyeshadow palette is a lucrative niche. As long you have a passion for it, and your customers love your makeup. Then you're on the path to success. Remember to consider factors such as pigmentation, texture, and color. And the crucial issue is to stand out from the crowd.

Get started now with Makeup Palette Pro. Make your first order for the perfect makeup for your business!




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